Streaming E-commerce Navigation
Happy Paws is a mobile-first app designed for a Melbourne-based pet supplies online shop startup for my friend. This project was discontinued before the handover due to unforeseen circumstances. However, the main goal was to streamline e-commerce navigation.
As the sole designer, within 2 weeks, I mapped out the site architecture based on business discussions with the owner, designed the logo, conducted user research, created wireframes for both desktop and mobile and developed the initial prototype.
Product Designer
2022 (2 weeks)
E-commerce
Adobe XD, Adobe Illustrator
Problem Space
I was approached by a friend starting Happy Paws, a pet supplies online shop in Melbourne, to design a high-fidelity mobile app that streamlined e-commerce navigation. The business was in its early stages, with many evolving ideas.
The challenge was to create an engaging and user-friendly app with limited information. Targeting pet owners who needed an easy-to-navigate, mobile-optimized shopping experience, I conducted user research and developed the logo, wireframes, and an initial prototype.
This project was a significant opportunity to establish a digital presence and attract a loyal customer base by addressing the primary pain points of complicated navigation and lack of unique products found in competitor apps. Continuous communication with the client and insights from surveys and interviews guided the design process.
Resolution
The focus of the wireframes is on optimising the checkout experience to reduce frustrations. The app featured a clean, intuitive navigation system, and a user-friendly interface for mobile devices. Despite the project being discontinued before handover, the initial prototype demonstrated the potential for a seamless user experience, aligning with the business goals and user needs. This resolution provided a foundation for future development, showcasing the app's capability to meet business needs.
Reflections
Constraints: This project highlighted the importance of continuous communication with the client, especially when working with evolving ideas and limited initial information.
What I would have done differently: I would have better aligned the business’s featured services and products with the target audience's needs to further simplify the shopping experience. Additionally, I would focus on strategies to engage users more effectively, aiming to increase their loyalty and retention.